There’s no real conservation inside their buildings, no removal of materials of concern, no forethought on product recyclability. If you are really going to be green, you consider the entire lifecycle of your operation. It has to be part of your culture to find every opportunity to reduce or eliminate your impact. In our business, we are seeing these barriers falling fast. Two years ago, companies felt they had time to study options and decide to act or not. Now, the “do nothing” or “business-as-usual” approach has become unacceptable to their stakeholders. We have companies coming to us saying they must do.