In Peru, where the project is known as Iniciativa de La- vado de Manos, or the Handwashing Initiative (HWI), the specific target is to reach million women and children under 12 with handwashing messages by the end of the four-year implementation period (November 2010). The ultimate goal is to have million people practicing im- proved handwashing behaviors. As of the first half of 2010, the communication targets for reach by mass media had been significantly surpassed and for direct consumer con- tact (., dramas, discussions, and health fairs) had almost been reached. The target for interpersonal communication stood at 68 percent.