To start the preface of the last edition, we wrote, “The selling profession is at a critical time. For that past two years, Manpower, the placement agency, has reported that sales is the most difficult job to fill. Never in our 20 years of teaching sales have we seen the demand for professional salespeople to be so great, which presents you with a great opportunity. You have an opportunity to participate in a period of rapid change for the sales profession as you prepare young people for a career.” Then the economic tsunami hit, and things changed rapidly. You know that even good salespeople were affected by the economic tsunami of.
