When I started designing web sites as a freelancer in 1994, I would have loved to have had the guidance of a book such as this one. The number of mistakes I made back then meant that it wasn’t long before I returned to work as an employee, and it took two more attempts at full-time freelancing before it really started to become viable in 2002. During my years as a web designer and developer, creative director, and new media director for other companies, I learned much of what appears within these covers. I believe the mistakes I’ve made were.