The Heart Truth warns women about heart disease and encourages them to take action against its risk factors. The message is paired with an arresting image—the Red Dress—the national symbol for women and heart disease awareness. The symbol links a woman’s focus on her “outer self” to the need to also focus on her “inner self,” especially her heart health. The Red Dress is a visual “red alert” to convey the message that “Heart Disease Doesn’t Care What You Wear—It’s the #1 Killer of Women.”.
