Universal prevention consists of measures aimed at people that do not have a high risk of disease. Health protection, which falls under this category, is an essential part of prevention that is undervalued and deserves more praise. Universal prevention is not always recognized as such, but it is very important for public health. Innovation is also very important in particular in terms of public information and communication. New digital media will have to be used more than ever in order to reach target groups effectively. More emphasis should be put on environmental change, for example, through the implementation of legal.
