As reported in our new national survey, most physicians think more of their patients could benefit from these new techniques, and most consumers are optimistic about the potential benefits. This working paper is a contribution to the debate about how best to bring this about. This is the seventh in a series of working papers from the UnitedHealth Center for Health Reform & Modernization. Our published work to date has examined cost containment in Medicare, the future of Medicaid, options for lowering the . budget deficit, new models for diabetes prevention and treatment, modernizing rural health care, and using technology to cut administrative.