Discussions around how best to increase supply of bodily material often focus on questions of donor motivation: how individuals may best be encouraged to donate different forms of bodily material. Considerable effort is put into coordinated advertising campaigns to recruit blood and organ donors, and proposals to incentivise potential donors through benefits in money or in kind regularly emerge in academic circles. However, individual motivation and choice is only one part of the picture: the central role of organisations, organisational procedure and intermediary professionals in facilitating donation is becoming better understood, as is the importance of trust in these.
