The possibility of financial incentives has also been raised as a potential way of increasing levels of deceased organ donation: for example by the NHS offering to meet funeral expenses for those who sign up in advance to the Organ Donor Register (ODR) and subsequently become organ donors. Such an incentive might seem sufficiently strong to encourage people to register as donors simply to spare their relatives the financial burden of a funeral and hence constitute rung 6 of our Intervention Ladder: however, such a decision would still include an altruistic component, in the aim to benefit others (the donor‟s.
