The study of behaviours that influence health and the factors determining which individuals will and will not perform such behaviours has become a key area of research within health psychology. As the second edition of this book testifies, there is a considerable and impressive body of research in this area. The purpose of this book is to provide in a single source an overview of current research and practical details of how to apply the most widely used social cognition models to the prediction of the performance of health behaviours
