‘Health Promotion’ is rapidly establishing itself as an important force within the ‘New Public Health’, itself an important feature of contemporary approaches to health and health care provision. Whilst debates have raged around definitions of health promotion and the differences between health promotion and health education, there has been little concern for the nature of the knowledge base being drawn upon by health promoters and researchers discussing such topics. This neglect is curious considering the wealth of new conceptual development emerging in and around the health promotion field