The Member States in the WHO European Region met at the WHO European Ministerial Conference on Mental Health in Helsinki in January 2005 to tackle one of the major threats to the well-being of Europeans: the epidemic of psychosocial distress and mental ill health. Thanks to the long-term investment and work of many actors in many fora, it is now possible to state that mental health no longer belongs to the area of shameful and unspeakable things. Instead, it has been brought to the centre of the public health policy arena