Being researchers fortunate enough to be funded as part of the Social and Behavioral Science grant program of the Health Resources and Services Administration (HRSA), we attend several yearly meetings where fellow grantees presented their findings. Year after year we listen to our colleagues’ presentations of intervention calamity and recovery. Reports of campaigns leading to increases in hospital consent rates and workplace interventions increasing the number of registered workers are commonplace. Gains in knowledge about organ donor registration behavior are rivaled only by the lessons learned as researchers and practitioners teamed up to apply social science and behavioral theories to a domain with great need. One.
