t he idea for a book on the ethical and metaphorical aspects of communicating the biosciences emerged from a chance encounter between three people in June 2006 at the Euroscience Open Forum in Munich. Rick Borchelt (Communications Director, Genetics and Public Policy Center, Berman Bioethics Institute, USA) gave a paper entitled ‘n arratives of humility’, inspired in part by a 2003 paper by Sheila Jasanoff on technologies of humility (reprinted in this volume). He called for a new type of science communication that would highlight trial and error, explain the significance of failure and sketch out the episodic,.
