For all its unique and novel aspects, social media is simply another method by which individuals and entities interact and communicate. In the insurance context, these individuals and entities include insurance companies, their employees, appointed producers, consumers, potential consumers and regulators. Thus, this document is intended to both educate these various groups and provide guidance to regulators, insurance companies and producers for addressing various social media concerns. If insurance companies, producers and regulators are to meet the challenges of this evolving technology, it is important that insurance entities have confidence that their investments.
