We will also consider using a range of other enforcement penalties, where appropriate, including the variation or cancellation of a firm’s permission to sell PPI and the suspension of its sales forces. In September 2007 we fined a firm and its CEO for inadequate systems and controls when recommending re-mortgages and PPI to customers. 19 This is the first time we have fined both a retail firm and its chief executive. We have also worked with firms 20 to change the way they sell PPI over the internet. Some firms were offering personal loans on their websites where PPI was automatically included, using techniques such as a ‘pre-ticked’ box. Firms have agreed to.