Social sustainability tends to be viewed as the ‘softer – politically correct’ component of sustainable development. This is a poor, yet widely-held misreading of the very tangible benefits social sustainability can bring to a real estate, or as is the focus here, investment in real estate. Much greater clarity of the influence of social sustainability in what is all too often a short-term focus on quick returns on is urgently required. More precise measurement and reporting of social sustainability will greatly advance this understanding of its importance and will help to progress the arguably marginalised second component of.
