Fundamental Indexing™ (“FI”) is one of the most successful new investment products to be launched during the 2000s. In a little over two years it has attracted over $10 billion in portfolio investments. The product has been successful both in its appeal to institutional investors and in its ability to gather assets from retail investors in the burgeoning ETF market place. FI has been a marketing sensation. Moreover the actual performance of the FI portfolio has been excellent. During 2005, 2006, and first half of 2007, when the portfolio has been “live” rather than simply.