Investor relations is the term used to describe the ongoing activity of companies communicating with the investment community. While the communication that quoted companies undertake is a mix of regulatory and voluntary activities, investor relations is essentially the part of stock market life that sees companies interacting with existing shareholders, potential investors, analysts and journalists. As this guide details, investor relations can take many forms, for example, meetings with investors, company news-releases, annual reports and websites. The commonality however, is that each of the communication tools that companies utilise are designed to inform stakeholders about the company, so that they can gain a greater understanding.