One of the outcomes quoted companies aim for from their investor relations activities is to attract liquidity – frequency of trading in their shares. Profiling and explaining the company to the investment community on a continual basis can assist in creating greater awareness of a company Depending on the availability of shares, this can then assist a company in attracting pools of buyers and sellers and the potential for higher frequency in the trading of its shares. Fair valuation Similarly, one of the other main goals of investor relations is for a company to achieve a fair market valuation, ultimately reflected in the share.
