Fund managers will be seeking to understand the dynamics of the business in which the company operates and in particular, potential growth rates into the future. The track record of the company and its senior executives will be of importance. ‘Quality of earnings’ will often govern how much a fund manager will pay for a particular share. A predictable earnings stream and growth trajectory is of great value. Corroboration of profit and loss account by strong and predictable cash-flow is important. The defensibility of a company’s market, in terms of its control over the pricing power of its products or.
