In addition to an annual investor relations programme, companies should retain a financial public relations adviser. As well as targeting private client brokers, they are vital in terms of honing the message to investors and the media and in gaining media coverage in the right places, at the right time. National newspapers give increasingly less space to routine company news and results, whereas there is a wide range of magazines and websites targeted specifically at private investors. Again, coverage in these can be crucial in terms of stimulating interest in, and demand for, a company’s shares from private investors. The.
