In the Google world of today, people are accustomed to searching websites based on their own unique sets of criteria, otherwise known as filtered search. Because of this, Craigslist ads need great titles, various keywords for additional search criteria, and unit-specific rent and location information. When searching Craigslist, the first requirements are to choose the search geographic location and the apts/housing. Results shown on this page are considered by many to be the most valuable placement. Ads are often repeatedly posted in order to maintain a presence on page 1. There is a widely held misconception that dictates an ad.