Ashley’s first major initiative in wellness and employee engagement started in 2007 with a commitment to tobacco cessation. A six month notice was provided prior to nicotine testing for all employees. Those who tested positive were given the opportunity to enroll in smoking cessation programs and access to appropriate medications at no cost. The company screened options and then provided a list of acceptable smoking cessation programs in all states where they have operations. A $5/week payroll deduction was made for those employees who tested positive and did not enroll in an acceptable course. Nicotine testing is now conducted.