Based on the public consultations, relevant experiences and research, a number of criteria were developed for a new program that puts the needs of pedestrians first. The criteria call for new street furniture elements to provide exceptional design, universal accessibility, safety, quality maintenance, pedestrian-oriented placement and sustainable components. Revenues from selective advertising could finance the program and return a benefit to the City for the privilege of occupying the public realm. The principles in this document are the result of the consultations and research. As the City moves ahead with its RFP process for street furniture, these principles will be.