The World Health Organization, for example, first developed the Expanded Programme on Immunization and subsequently the Programme for the Control of Diarrhoeal Diseases. UNICEF chose four specific interventions on which to focus: growth monitoring, oral rehydration therapy, breast- feeding promotion, and immunization, known by the acronym GOBI. It later added three more (food, family planning, and female education). Bilateral donors followed, channelling funds into what came to be called ‘‘child survival’’ programmes; these retained their roots in community-oriented, popula- tion-based, primary health care, but at the same time had the appeal of using relatively inexpensivemedical technologies to reach specific, stated objectives. Although the two strategies, at different ends of the intervention spectrum, have been able to coexist.
