The Guide explores qualitative research and pretesting in depth—areas where our colleagues have asked for additional help. These in-depth sections offer detailed, step-by-step instructions, techniques, and aides to help readers understand and correctly implement qualitative research and pretesting techniques. Sample completed forms are included throughout the book, while blank forms are offered in the appendices. The book also includes specific information on each medium: print, radio, video, and computer- based materials. While all materials—no matter what the medium—should be taken through the same eight steps, each medium is different and will require slightly different techniques and processes. We hope you enjoy this updated Materials Development Guide and encourage you.
