Childhood obesity is one of the nation's most pressing public health issues. If current trends continue, best estimates suggest up to half of boys and almost a third of girls will be obese by 2050. Obese children are highly likely to become obese adults and the potential rise in cases of heart disease, type 2 diabetes and diet-related cancers would create a massive cost to the NHS, as well as huge suffering for those involved. Further action simply must be taken. Given the link between the marketing of unhealthy foods to children and poor diets amongst our nation's young, there is the strongest possible case for further action to.
