Over the past few years, there has been a fundamental shift in data storage, management, and processing. Companies are storing more data from more sources in more formats than ever before. This isn’t just about being a “data packrat” but rather building products, features, and intelligence predicated on knowing more about the world (where the world can be users, searches, machine logs, or whatever is relevant to an organization). Organizations are finding new ways to use data that was previously believed to be of little value, or far too expensive to retain, to better serve their constituents. Sourcing and storing data is one half of the equation
