The primary objective of the Working Group in developing recommendations for nutrition principles for foods marketed to children has been the promotion of children’s health through better diet, with particular – but not sole – emphasis on reducing the incidence of childhood obesity. The proposed recommendations are therefore designed to encourage children, through advertising and marketing, to choose foods that make a meaningful contribution to a healthful diet (Principle A) and minimize consumption of foods with significant amounts of nutrients that could have a negative impact on health or weight – specifically, sodium, saturated fat, trans fat, and added sugars (Principle B). .
