Food to Children and Adolescents, three food categories – breakfast cereal, restaurant foods, and snack foods – represented approximately 70% of food marketing expenditures directed to children under 12. Similarly, three categories of foods – carbonated beverages, 14 restaurant foods, and non-carbonated beverages – represented 69% of the food marketing expenditures for adolescents ages 12-17 years. While these categories represent the 15 majority of foods marketed to children and adolescents, the industry also heavily promotes several other categories of food products. Using food marketing data from Nielsen Media Research and data collected by the FTC on marketing expenditures and activities directed to youth, the.
