We have set out below our key messages resulting from the work of the Midwifery 2020 programme which underpin the vision of how midwives can lead and deliver care in a changing environment. They reinforce and restate the core values of the profession, celebrate the achievements made in the past, and show how midwives can continue to strengthen their unique contribution as key professionals who ensure that women, their partners and their babies have safe and life enhancing experiences. The key messages are addressed to all those with an involvement in midwifery and maternity services. How you use the report and its key messages will depend on your role and.