Structure of business plan % brief content & template | Business Plan Template Five Important Tips Before You Start! 1. The business plan should tell a compelling story about your business, explaining who, what, when, where, how and why. 2. Your plan should be focused and clear. It’s not about the number of pages or style of the cover. 3. The plan should define specific business objectives and goals with general parameters to guide the organization. 4. Writing a business plan should force logic and discipline into a business. 5. A good business plan is a living document. It should be updated regularly. . Small Business Administration Small Business Training Network Title Page Your Company Name Business Plan Date Street Address City, State & Zip Code Phone Number E-Mail Address Web Address 2 Table of Contents 1. Table of Contents 2. Executive Summary 3. Business Description & Vision . 4. Definition of the Market . 5. Description of Products and Services . 6. Organization & Management . 7. Marketing and Sales Strategy . 8. Financial Management 9. Appendices . 3 Executive Summary This section should: • Be written last • Provide an enthusiastic snapshot of your company, explaining who you are, what you do and why • Be less than 2 pages After reviewing this • Want to learn more about your business section the reader • Have a basic understanding about your company should: Start here 4 Business Description & Vision This section should • Mission statement (business purpose) include: • Company vision (statement about company growth) • Business goals and objectives • Brief history of the business • List of key company principals After reviewing this • Who the business is and what it stands for section the reader • Your perception of the company’s growth & potential should know: • Specific goals and objectives of the business • Background information about the company Start here 5 Definition of the Market This section .
