As an important priority at the national and state levels, AMCHP has worked to address and reduce tobacco use among women of reproductive age, focusing specifically on pregnant and postpartum women. This first article in the 2008 Women’s Health Watch will highlight innovative strategies to reducing tobacco use among women. It will demonstrate the need, use, and success of smoking cessation counseling in helping pregnant and postpartum women quit smoking. The article will also discuss a new pregnancy and postpartum toolkit along with state examples of smoking cessation counseling programs to demonstrate strategies that increase provider and public awareness of.