Third, the findings reveal that frequent midwifery care users are more likely to consult acupuncturists and doulas. This finding supports previous research identifying midwives as a popular source of CAM information for pregnant women [5] and often encouraging CAM use for women in their care [31]. Alternatively, this finding could suggest that women choosing different models of maternity care also hold different values and approaches to CAM use, an issue identified in more general CAM utilisation research [2] but still requiring further investigation in relation to maternity care [32]. Previous research identifies midwives as referring to a range of CAM.