Communication and service delivery go hand in hand. People will not be able to use repro- ductive health services unless they know about them. Once people are motivated to improve their reproductive health, by using family planning methods, for example, they need information and counseling about appropriate methods, correct use, side effects, and the concerns that most people have about adopting new practices. As service providers and communicators reach out more to men and their partners, they must learn more about their clients’ information needs and how to provide counseling for men. Often, service providers will need new training in counseling men; informational materials, such.
