Sustaining IEC to increase men’s participation faces obstacles related to negative individual attitudes, reluctance among decision-makers to budget IEC activities, lack of staff training, and scarce resources. Programs need to undertake strong communication programs and be able to demonstrate how IEC activities affect men’s participation in reproductive health. Research should help show which communication channels are appropriate for achieving IEC goals, how mass media messages affect men’s reproductive health behavior, and how traditional communication channels can be used to reach men. Such indicators as the per- centage of men discussing reproductive health with their partners, the percentage of men and couples using contraception, and the percentage.
