Ecotourism is said to be a high prospective trend in tourism development. Theoretically, it addresses the triple bottom line of the World’s pressing issues. Nevertheless, the reality does not usually come up to expectations. Very few case studies were proved to be successfully adopted. One of the reasons is the weakness in terms of community approach, particularly in developing countries. In Vietnam, the problem is even more serious due to the fact that residents are rarely aware of their right in tourism planning and their responsibility towards the environment, as well as a shortage of a common.
