In the second study an attempt was made to determine whether there might be a relationship between reproductive messages and the popularity/sales of recorded contemporary songs. This was accomplished by measuring the number of reproductive messages in 30 randomly selected songs from each of the three charts that made it into the Top Ten in 2009 and also appeared in albums. As a control condition, we measured the number of reproductive messages in randomly selected songs from the same album by the same vocalists that did not make it into the Top 10. As a result, each.