In January 2009 WWF-UK launched its One Planet Food programme, which aims to reduce the environmental and social impacts of food consumption in the UK. We work across the food chain to reduce greenhouse gas emissions (GHGEs), protect biodiversity and reduce the impact of food on finite water resources. The aim has always been to move away from unsustainable food choices, towards sustainable ones that support global agriculture and biodiversity. Since 1960 the world’s population has doubled, increasing the demand for food and impacting on the climate and our ecosystems. Agriculture is one of the direct drivers in the.