In order to establish the preferred shopping places for food, consumers were asked to indicate what shop they traditionally buy their groceries from. Six places were identified from past research as: supermarket, spaza shops (which are common in rural areas), Grocery stores, Farmers markets such as the Kei Fresh produce in Mthatha or the farmers market in Wilsonia, East London, Street vendors or the farm gate. Respondents’ were free to mark all the choices. An overwhelming majority of the respondents, 96% in the Transkei and in the Ciskei, indicated that they bought their food.
