The results presented in Figure 2 and 3 can be explained by the fact that the organic industry in South Africa is relatively new and the domestic market is limited in the variety of organic products available. In South Africa, food retailers have the largest share of the organic industry. Similarly, most products are sold through the export market due to the higher revenue from foreign exchange. Irwin (2002) says that South Africa has a favourable position for expansion in the domestic market as a result of the following developments in the organic.
