The success with organic foods depends on consumer acceptance and use. Potential consumers may not even be aware of organic foods or may have the wrong perception even when aware. More knowledge could lead to increased use of organics due to the link between awareness and purchases. Briz and Ward (2009) argue that while awareness is based on consciousness, consumption requires an explicit buying commitment that should be influenced by price and appropriate measure(s) of the organic quality. These may be important attributes to consider increasing organic food consumption. .
