.Advance Praise for PrimeTime Women: “Marti Barletta—the First Lady of marketing to women—is back, and she’s done it again. Marti calls marketing to ‘PrimeTime Women’ a ‘radical opportunity’—and proves it. I not only agree, but also I would call anyone who does not make this extraordinary book the centerpiece of their marketing/strategic plans very, very foolish.” —Tom Peters, Author of Re-imagine! Business Excellence in a Disruptive Age “Full of expert advice about today’s PrimeTime Woman: who she is, what she cares about, where she shops, and what she buys—PrimeTime Women is a must-read for advertising and marketing professionals who are determined to reach.
