However, a specific feature of local Thai food markets is the coexistence of different environ- mentally friendly, healthy or hygienic labels. Therefore governmental institutions started differ- ent certification systems for different safe food products (Eischen, Prasertsri, and Sirikeratikul 2006). Safe Food labels were therefore introduced by the Thai Government. They are based on standards that have been agreed upon by both The Ministry of Public Health and The Ministry of Agriculture and Cooperatives. The standards for safe food are not as strict as for organic food; farmers are allowed to use chemical fertilizers and pesticides, but tests are carried out to make.
