So it has to be explored how much knowledge of organic farming consumers already have, and how they would like to be more informed. Studies concerning consumer demand for organic food products are still un- der-developed in the Northern Thai region. Therefore, the present paper aims to understand the perceptions and attitudes towards organic food products in this region, to collect detailed infor- mation of the demographic characteristics and to identify the reasons affecting consumers’ be- havior towards organic food products. .
