The premium price accruing to organic food prod- ucts directly impacts the consumption levels (Aryal et al. 2009). Instead the demand for organic products must be seen in relative proportion of income that is usually spent on food consumption (Tsakiridou et al. 2008). Furthermore, consumer behavior is a dynamic process because of con- tinuous changes in ideas, perceptions and activities of the consumers. Attitude is shaped selec- tively to compromise consumers needs. Learning is gained by experience and it affects consum- ers’ behavior. Scientific evidence suggests that almost all behaviors are learnt. Learning differen- tiates between stimuli and a response, and consumer behaviors translated.
