Organic production, however, does not necessarily guarantee higher wholesale or retail prices. A 2004 Organic Research Foundation survey of organic farmers found that only 41% of the respondents received a price premium for all of their organic products. Another 86% reported receiving a price premium on some portion of their organically grown products. Price competition with conventional products and limited local demand (. in rural areas) are some of the reasons mentioned for failure to receive price premiums. The greatest price premiums and market demands are typically captured in urban markets