The behaviour, values and beliefs of parents, families/whānau and other members of their community have a powerful influence on young people’s developing attitudes to drugs. Young people are also influenced by the messages they receive from the media and marketing campaigns. Pop culture, music and music videos, online media and electronic messaging services, television and advertisements can all portray powerful, positive, glamorous images of drug use. Young people are particularly susceptible to these images, and as they grow up will need to make decisions about drug use away from the help of trusted adults. Young people need.
