I’m fascinated by how much we are influenced by the media and indeed how much they make us think we are in control of our own decisions. Are we really in control though? I’m not so sure because despite being a media savvy species, there are subliminal forces at work affecting our moods, buying habits and emotions. The layout of a supermarket can cause us to leave with bags of goodies we didn’t need. The colour of a hospital wall can stop us from feeling agitated in a stressful environment. A simple icon or sign can quickly tell us if we.
